E-commerce UX RedesignAbstrax
Abstrax's product pages tested poorly with real shoppers, so we rebuilt the browsing experience around what usability testing actually showed people needed.
Challenge
Internal reviews of the product pages looked fine, but moderated usability sessions showed shoppers struggling to compare product variants and missing key sizing information before adding to cart.
Solution
We redesigned the product page around a clearer variant selector and inline sizing guidance, validating each iteration with real shoppers before it shipped.
26%
Increase in add-to-cart rate
14
Users tested across two rounds
96%
Task success rate in usability testing
“We kept guessing at why add-to-cart was underperforming. Watching real shoppers get stuck on something we'd never have flagged internally was the fastest lesson we've had in a while.”
Tasha Whitmore
UX Lead, Abstrax







