Premium RetailHannan Fabrics
Hannan Fabrics needed to move off a rigid templated platform onto a headless storefront that could keep pace with new fabric collections every season.
Challenge
Their old platform forced every new collection page into the same template, category pages loaded slowly on mobile, and marketing couldn't launch a promotion without a developer touching code.
Solution
We rebuilt the storefront headless on Next.js in front of their existing commerce backend, with a component library marketing could assemble new landing pages from and an image pipeline tuned for fast mobile loads.
24%
Average conversion rate lift
1.2s
Average page load time
3x
Faster campaign page launches
“We used to plan campaigns around whatever the template would let us do, not what we actually wanted to say. Now marketing builds new pages themselves in an afternoon, and the site is faster than it's ever been.”
Priya Malhotra
eCommerce Director, Hannan Fabrics




